Loss of paint adhesion resulting in bubbling and flaking of coating.
In this particular example there is a bathroom shower on the opposite side of the wall which is not adequately sealed.
Possible Causes
Excessive moisture ingress at back of paint film.
Painting to soon before the masonry structure has dried.
Poor structural design aspect related to moisture barriers.
How Can I Fix This Problem
Remove all loose and flaking paint.
Establish cause of moisture ingress and rectify.
Allow structure to dry out before repainting.
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