Premature colour change related to UV exposure which has resulted in the breakdown of pigment particles. Normally occurs in the areas which receive the most direct sunlight and are uniform. Fading should not be confused with chalking as they can some times occur simultaneously. If the friable top layer is wiped away and the colour is restored it is in all likely hood not pigment fading but chalking.
Possible Causes
Using an interior latex binder and or colour pigment selection for exterior use.
Not all pigment colours have the same degree of UV fastness, especially some bright yellows and red.
How Can I Fix This Problem
Recoat with paint coloured with exterior pigment selection.
The chances are good that if low cost interior pigments were used, that the binder system could also be of a lower quality. So asses if chalking has occurred and treat appropriately.
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